Monthly Archives: November 2018

Even as Pixar’s hardware and software product lines foundered,

Even as Pixar’s hardware and software product lines foundered, Jobs kept protecting the animation group. It had become for him a little island of magical artistry that gave him deep emotional pleasure, and he was willing to nurture it and … Continue reading

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At one point the members of the Pixar animation team were trying

At one point the members of the Pixar animation team were trying to convince Intel to let them make some of its commercials, and Jobs became impatient. During a meeting, in the midst of berating an Intel marketing director, he … Continue reading

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Jobs was very possessive about control of the whiteboard during

Jobs was very possessive about control of the whiteboard during a meeting, so the burly Smith pushed past him and started writing on it. “You can’t do that!” Jobs shouted. “What?” responded Smith, “I can’t write on your whiteboard? Bullshit.” … Continue reading

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Luxo Jr. was nominated for an Academy Award, and Jobs flew

Luxo Jr. was nominated for an Academy Award, and Jobs flew down to Los Angeles to be there for the ceremony. It didn’t win, but Jobs became committed to making new animated shorts each year, even though there was not … Continue reading

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Jobs and Catmull decided that, in order to show off their hardware

Jobs and Catmull decided that, in order to show off their hardware and software, Lasseter should produce another short animated film in 1986 for SIGGRAPH, the annual computer graphics conference. At the time, Lasseter was using the Luxo   lamp … Continue reading

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AnimationThe digital animation business at Pixar—the group that

AnimationThe digital animation business at Pixar—the group that made little animated films—was originally just a sideline, its main purpose being to show off the hardware and software of the company. It was run by John   Lasseter, a man whose … Continue reading

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The chief financial officer at Lucasfilm found Jobs arrogant

The chief financial officer at Lucasfilm found Jobs arrogant and prickly, so when it came time to hold a meeting of all the players, he told Catmull, “We have to establish the right pecking order.” The plan was to gather … Continue reading

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On the software side, Pixar had a rendering program, known as

On the software side, Pixar had a rendering program, known as Reyes (Renders everything you ever saw), for making 3-D graphics and images. After Jobs became chairman, the company created a new language and   interface, named RenderMan, that it … Continue reading

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Jobs had always appreciated the virtue of integrating hardware and

Jobs had always appreciated the virtue of integrating hardware and software, which is what Pixar did with its Image Computer and rendering software. It also produced creative content, such as animated films and graphics. All three elements   benefited from … Continue reading

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At that point he called Jobs to make sure he understood.

At that point he called Jobs to make sure he understood. The board had given final approval of his reorganization plan, which would proceed that week. Gassée would take over control of Jobs’s beloved Macintosh as well as other   … Continue reading

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