Tag Archives: 上海龙凤

In addition to the television commercials, they created one

In addition to the television commercials, they created one of the most memorable print campaigns in history. Each ad featured a black-and-white portrait of an iconic historical figure with just the Apple logo and the words   “Think Different” in … Continue reading

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Pippin looked out from the shelter of Gandalf’s cloak.

Pippin looked out from the shelter of Gandalf’s cloak. He wondered if he was awake or still sleeping, still in the swift-moving dream in which he had been wrapped so long since the great ride began. The dark world was … Continue reading

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One day the Emperor was riding toward the hunting

One day the Emperor was riding toward the hunting grounds and noticed his newly found uncle respectfully standing by the roadside. “I should like to see my uncle display his hunting skill,” said the Emperor.   Liu Bei mounted his steed … Continue reading

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One Sunday morning Jobs brought his father to see the factory.

One Sunday morning Jobs brought his father to see the factory. Paul Jobs had always been fastidious about making sure that his craftsmanship was exacting and his tools in order, and his son was proud to show that he could … Continue reading

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Jobs kept a tight rein on the hiring process. The goal was

Jobs kept a tight rein on the hiring process. The goal was to get people who were creative, wickedly smart, and slightly rebellious. The software team would make applicants play Defender, Smith’s favorite video game. Jobs would ask his usual … Continue reading

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On Sunday evenings Jobs and Friedland would

On Sunday evenings Jobs and Friedland would go to the Hare Krishna temple on the western edge of Portland, often with Kottke and Holmes in tow. They would dance and sing songs at the top of their lungs. “We would … Continue reading

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working prototype, just a crude model. Jobs thought it was great

working prototype, just a crude model. Jobs thought it was great, but Belleville was appalled. There was no way, he thought, that Alps could have it ready for the Mac within a year. The final stop was the Sony factory, … Continue reading

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Apple. It was a smart choice. The word instantly signaled

Apple. It was a smart choice. The word instantly signaled friendliness and simplicity. It managed to be both slightly off-beat and as normal as a slice of pie. There was a whiff of counterculture, back-to-nature earthiness to it, yet nothing … Continue reading

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The chip industry gave the region a new name when Don Hoefler

The chip industry gave the region a new name when Don Hoefler, a columnist for the weekly trade paper Electronic News, began a series in January 1971 entitled “Silicon Valley USA.” The forty-mile Santa Clara Valley, which stretches from South … Continue reading

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“The Hsüeh family have plenty of money, so that if your Worship

“The Hsüeh family have plenty of money, so that if your Worship adjudicates that they should pay five hundred, they can afford it, or one thousand will also be within their means; and this sum can be handed to the … Continue reading

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